About Rethink Books
A World of Experience
Rethink Books provides comprehensive publishing programs for leaders, entrepreneurs, and professionals who are ready to turn their expertise into a professionally published book.
Since its founding, Rethink Books has supported authors through a publishing process designed to make the publishing experience clear, achievable, and effective. Core services include book creation, manuscript editing and production, and “beyond the book” publication assets that help authors extend the reach and impact of their work.
From Published Author to Recognized Authority
In addition to publishing programs, Rethink Books offers a suite of Authority assets to support the launch of your book. These deliverables include executive brand strategy, brand development tools, social media support, book launch resources, websites, and publicity starter offerings—allowing authors to activate their book as a foundation for broader influence.
Rethink Books is part of Advantage | The Authority Company, one of the largest business book publishers in the world. Since 2005, Advantage has helped more than 3,000 authors publish and amplify their message through their book. Today, authors are supported by a team of publishing, editorial, and brand professionals who guide them through each stage of the publishing journey.
As an Advantage imprint, Rethink Books offers an accessible, professional path to publication—helping authors establish credibility, expand their reach, and rethink what a book can do for their career or business.
Rethink Books History
In September 2025, Advantage acquired Performance Publishing, the independent publisher founded by bestselling author Michelle Prince in 2010. Michelle grew the Performance Publishing brand into a successful publishing model through a focus on collaboratively guiding authors from idea to launch.
In December 2025, Advantage acquired Rethink Press, a highly respected UK-based publisher founded in 2003 by Lucy McCarraher and Joe Gregory. With the acquisition, authors through Rethink Press gain access to Advantage’s world-class strategic brand and publishing distribution partners, and benefit from Advantage’s robust authority brand-building and book promotion offerings.
In January 2026, Advantage launched its newest imprint, Rethink Books, the US imprint designed to serve the business author who is publishing a book as their business card. These authors are not focused on maximizing book sales or broad retail distribution, instead prioritizing a streamlined publishing experience. The new imprint combines Advantage’s best-in-class publishing infrastructure with the streamlined, essential production capabilities that have been proven by Performance Publishing and Rethink Press.
2010
Founded Performance Publishing
2011
Launched Book Bound Workshop
2013
100 Authors Published
2014
Launched Book Bound By The Sea
2023
Collective54 Partnership
2024
400 Authors Published
2025
Acquired by Advantage | The Authority Company
2026
Rebranded as Rethink Books
Ready to Amplify Your Authority?
Join the leading publishing platform for entrepreneurs and turn your expertise into a world-class book.